Thinking about starting a career in SEO copywriting? Here's a reality check. Making a living as a copywriter (whether you work in-house or freelance from home) is hard work. First, there's a learning curve - it takes some time to master SEO copywriting best practices. Second, you'll need to keep up with (and understand the ramifications of) the search engine's ever-changing whims. Plus, you need to know how to write. Really well. But you know what else'?